Jonah Berger is a professor of marketing at the Wharton School of Business at the University of Pennsylvania and author of The Catalyst: How to Change Anyone’s Mind. Berger studies […]

Thinking of yourself as a separate entity can reduce anxiety, while also kicking up some major benefits for your confidence and determination. How do the world’s top stars muster the

What is it about a creative work such as a painting or piece of music that elicits our awe and admiration? Is it the thrill of being shown something new,